Every successful content has two reasons for being successful. One, the content needs to have a good quality writing and second, the content needs to be well promoted. Without a good promotion, even a well-written content won’t be a popular one. Famous bloggers like Neil Patel, Sourav Jain, Ramit Sethi, etc. recommend spending more time on content promotion then content creation itself. As they say, 80 per cent promotion, 20 per cent writing. This is the reason why I put stress on promoting your content regularly. And promoting content in recent time is really easy with the help of Social Media. I am listing out the best methods to promote content on social media using free tools.
Customize for the Platform
Content customization according to different social media platform is one of the foremost things you need to do while promoting your content. For every single article you’ve written, you need to write small snippets of the article that grabs reader’s attention. A piece of content should produce 20+ snippets that you can share on social media. For example, if you want to promote the article on Twitter, you need to write a catchy paragraph with targeted hashtags within 280 characters. In the case of LinkedIn and Facebook, the character limits are quite larger.
For Twitter Promotion
Attracting the audience of Twitter is one hell of a task because you need to impress them within 280 characters. Try to write a captivating as well as a small briefing from your article in the tweet. It should urge the reader to click on your embedded link. Use of Hashtags is very important for Twitter because the whole database of Twitter revolves around Hashtags. You need to understand the proper use of hashtags and you must use the hashtags related to your articles. Don’t ever try to use hashtags just because it brings in lots of impressions (Impressions: Number of people watching the tweet). You don’t need impressions, you need clicks which will come only if you use relevant hashtags. Analyzing the keyword trend is an art that you can learn only if you practice it regularly. You need to go to hashtags and analyze the engagements of a particular hashtag and that’s how you will know the most relevant hashtag for your tweet.
For LinkedIn Promotion
LinkedIn has a very sophisticated and sensitive audience. A majority of people on LinkedIn haven’t come their just for some likes or comments. All they want is good content for the time they invest on the platform. You need to write small summaries from your article that will return a value to the reader. It need not be something that leaves the reader with a piece of incomplete information because that will do nothing but piss off the reader. Sensible content is the demand for LinkedIn. If you fail to deliver it, then you won’t be able to get engagements. For example, if your article has five parts then you can talk about one part of them and embed the link to the complete article in the end. LinkedIn has also introduced the feature of hashtags so don’t forget to embed a few relevant hashtags in the end.
For Quora Promotion
Quora is a platform with a plethora of questions. With a flood of people asking questions on various problems, you have a great opportunity to let your content reach a vast number of people. I have seen people blindly posting links to their articles in the answer box and I warn you; It doesn’t work at all. Why would someone visit your article or blog if you have not given a demo of how you are going to solve someone’s problem? Write an answer only if it is in relation to the question. What is the use of writing and promoting your article on “Love” on a post that asks “How can I get good marks in the exam?”. Be concerned about your reader’s time and he will be concerned about your content for sure.
For Facebook Promotion
Facebook has got an audience of over 1 billion people. This platform is one of the most popular among digital marketers. People on Facebook want to be teased before clicking on a link to the article. The biggest thing you need to focus on before sharing the article on Facebook is to decide a captivating title for the post. Hashtags are available on Facebook as well but what I’ve experienced is that hashtags don’t actually have a big influence on Facebook. For Facebook, you need to leave the story at a climax where the reader likes to read more. That’s how you get more audience through Facebook. Also, if you can add an attractive image to your promotional post, then it will add up to the viewership of your article.
Visuals Always Attract Readers
People see things before they read them. If you can please the eyes of your audience then half the task is done. If you embed your promotional text with a visual that is attractive and catchy, then you are going to have them on your article. Relevancy is required everywhere so your thumbnail should be relevant otherwise the reader won’t click through your links the next time he finds something attractive. Making a belief in your audience’s mind is really important. Try to make a virtual relationship with your audience by delivering relevant and quality content that brings value to their life. People judge articles by their thumbnails every day. Try to include a keyword highlight of your article in your thumbnail because that will attract them more and persuade them to click on the link.
Share at the Right Time
Everything has a right time to do. You need to share your content wisely at the right time. Suppose you have written something for college students then you need to share it during the evening. Since most college students spend time on social media during the evening, it is the correct time to share it as that will get you more engagements. As for employees, you can share it during the afternoon as employees get free-time during their lunchtime and at that time they surf through the internet.
Here’s a fun little 3-week posting experiment that Bufferapp ran across social media to see if post timing would make a big difference in clicks and engagement:
- Facebook: Post 5 times per day at “peak” Facebook times
- Twitter: Post 14 times per day at “peak” Twitter times
- Instagram: Post 1 time per day with our “peak” Instagram time
- LinkedIn: Post 4 times per day during USA working hours (5:00 a.m. – 8:00 p.m. PST)
- Facebook: Post 4 times per day at “peak Facebook times”
- Twitter: Post 13 times per day at “peak Twitter times”
- Instagram: Post 1 time per day with experimenting with 6 “new” times
- LinkedIn: Post 4 times per day during randomly assigned times throughout the day
- Facebook: Post 3 times per day at “non-peak” Facebook times
- Twitter: Post 11 times per day at “non-peak” Twitter times
- Instagram: Post 1 time per day with our “peak” and “non-peak” times
- LinkedIn: Post 3 times per day during USA working hours and on weekends
Though it wasn’t a perfect experiment, they acquired a ton of internal data from just 3 weeks of easy-to-implement social media experiments.
What he found was a “sweet spot” between engagement and clicks. They have a highly active audience between the hours of 12:00 – 3:00 a.m. PST on many of their social media channels. Awesome!
He then used that data to schedule their most important and potentially engaging posts around those times to give them a little extra boost.
Post Multiple Times
Don’t ever refrain from posting your content multiple times. It is the content you have written and you should be proud of it. Posting it multiple times will force your reader to click on the link. You never know when you’re going to acquire a reader. You are the one responsible for bringing the content to your reader’s notice. Post it multiple times with a time-gap. Don’t force your audience to mute your status. Every time you post your article’s link on social media, tell your reader what is their benefit in clicking on your link, that will make them engage with your post. Once they’re benefitted for clicking and spending time on your website, they will return again. Remember, no one in the world wastes time on your content if he’s not getting something in return.
Get Your People Involved
You need to get help from your own people. If your own people don’t appreciate and share your work, then others won’t ever do it. Plead your relatives, friends and other acquaintances to read your articles, analyze them and share their review on social platforms. Even if they just share their honest review along with your article’s link on it, you will start getting more clicks on your article. This is a kind of pyramid system using which you can exponentially increase your visitors.
In order for your content marketing strategy to succeed, you need to increase your promotion efforts. The methods outlined above are the same strategies used by the most successful content marketers in the world. Now it’s your turn to build a big audience. If you liked our content promotion tricks then share it with your friends or bloggers who might be in need of this.Copyright © Laughter Mania (Copying article is a Punishable Offence)